How to really distress your jeans - Diesel launch their interactive shop window campaign

Watch out at Diesel Store Berlin! Passers by can take part in the action and select music for DIESEL Jeans to dance along to. The Italian denim label and the Liganova Brand Retail Company have declared war on the generation of dull shop window mannequins.

The interactive window is activated through a movement senor and timer. Real picture material is edited using a video camera, enabling interaction in the “exhibition space”. Hence the window reacts to both optical and acoustic signals, and communicates with the consumer.

Passers by can unleash their power of destruction, perfectly in keeping with Diesel’s latest collection motto: "Destroyed Denim". Arm movements create thunder and lightening in the window, causing destruction throughout. Quite the credit crunch cruncher, don’t you think?

DIESEL will install the interactive window in four other stores in Hamburg, Stuttgart, Düsseldorf and of course, Cologne. Milan, New York and Tokyo are also in the pipelines.

Diesel Store
Neue Schönhauser Strasse 21
10178 Berlin-Mitte