Artbox : a healthy example for the Dutch Institute for Athletics and Movement and the Dutch Health Centre

Raoul DELEO and Bardo HOGENDOORN illustrated the 'Het gezonde Voorbeld' for the NISB (Dutch Institute for athletics and movement) and the VOEDINGSCENTRUM (Dutch health centre).

The aim of the campaign is to change the relationship between parents and athletics & movement, so that they can be good role models for their children. Children imitate their parents and therefore, Raoul and Bardo developed 'Na-aapje', which translates to mimicry-ape. The ape shows us how much fun it can be to eat healthily and pursue sports.

Raoul designed Na-aapje in 2D and Brado has further developed the little ape in 3D as well as realising the 3D environment. Furthermore, Bardo also produced a very nice ’Voorleesboekjes’’ (Reading books).

Artbox was also responsible for the production of the shoot with photographer Oof VERSCHUREN and the image editing of Ger VENDEL. The campaign consists of a website, banner, advertorials, books and print, the supervising agency was Roorda Reclamebureau.