Contra Service Production : People's Car Project for VOLKSWAGEN CHINA with countless awards

The China-wide campaign People's Car Project for VOLKSWAGEN (reported by GoSee) is not only being cheered on by the customers but also being awarded countless awards.

CONTRA Service Productions China Co. Ltd Beijing produced the campaign’s TVCs and webisodes (Drive by TV). Weareflink produced the virals with director Nico Tziopanos/Weareflink, China CONTRA Service Productions China Co. Ltd .

The idea: as of now, Chinese customers can post their ideas and suggestions on the VOLKSWAGEN of the future on the website of the 'People's Car Project', leave comments, discuss and optimise. The project will run for a whole year.

"Volkswagen has set out to create the most innovative dialogue platform ever with the 'People’s Car Project", explains Luca de Meo, Leader Marketing company and Volkswagen. And more: "With PCP we are listening very carefully to what our customers have to say and are building cars not only for, but also with people."

The campaign was awarded ‘Most Valuable PR Communications Campaign 2011’ at the Media China Branding & Marketing Awards, the Oscars of Brand Communication in China, was nominated in four categories at the Spikes Asia and won silver for 'best integrated' and bronze for 'film craft'.

The on-location production company was GoSee member CONTRA Service Productions China Co. Ltd Beijing with Executive Producer Hans Dornseif and Producer Muriel Dornseif, Post Production by Weareflink, Hamburg. Agencywas Proximity, Beijing / Goodstein & Partners, Beijing with Executive Creative Director Georg Warga.