DBC - Driven by Creatives : AXE Excite - the angels are wild. Not just online. A chance to win the date of your life. Good luck!

Axe (Lynx) is taking over the internet. There are prizes to be won. These are: a box at the World Champion Fight with Sara. A rock gig visit in London with Francis. VIP tickets to a Formula 1 race with Magda. Or a casino trip to Monte Carlo with Josipa.

The only hitch – the ladies were casted. The selection will get most lads pulses racing. Director Tibor Glage was commissioned to capture the lusty ads on film for AXE, by Unilever with Brand Manager Lars Rottschäfer and the Dokyo agency with Frank Berning, Gerrit Asmus and Christian Leihner.

GoSee presents two of the four spots, the others can be viewed direct in the online site. The current online campaign accompanies the current AXE spot. This time round the unique fragrance manages to tempt angels down from heaven.

The ‘heavenly date’ competition deadline is 30.04.2011. Enter your competition code on www.axe.de, www.axe.at or www.axe.ch and don’t forget to leave your email address.

‘Axe Excite’ is Tibor’s second Axe online campaign in the past three months. The first campaign was the ‘Axe Dark Temptation’ advent calendar, which ran successfully online in Germany, Austria and Switzerland.

At the start of the Advent Calendar campaign, there were 19,000 AXE fans on Facebook, this has now increased to 60,000! We aren’t surprised.

And we don’t know who that hot guy is who slipped into the La Red ad, by the Dokyo agency. But should we ever need any acquisition help, we know who we’d pick.

A selection of the agency’s directors recently won awards at the Spotlightfestival, Mannheim. Mario ZOZIN was awarded Silver for his ‘One’ spot in the student category and GROBERT & GROBERT were presented with the Bronze public vote award for their ‘fittydent’ spot.

Spotlight and spotlight STUDENTS is particularly unique thanks to the parallels of its top quality jury and 2,000 headed public jury, who vote live on the night. Members of the 2,000 public jury are visitors to the festival night, which took place on the 25th of March at the spotlight 2011 festival in Mannheim.