Gapfilms : Emotions for WRIGLEY'S AIRWAVES and fiery flamenco dancers for LICOR 43

GAP Films and director Jürgen Bollmeyer produced the new Wrigley's Airwaves commercial for in South Africa and Hamburg.

People are presented in various emotional moments, all in the midst of taking a really deep breath. The campaign, developed by Heye, has been on TV airtime since August.

Ulrike Münchenberg, Management Supervisor Heye, Munich states: “The ‘Breathe In’ campaign has been strategically designed to provide the Airwaves brand with a uniformed long-term brand image, which can be used across Europe.”

“The campaign also visualises the brand claim of ‘kick up a gear’ by connecting everyday moments where we need to take a good deep breath, with Airwaves as a brand.”

Wrigley Germany was represented by Marketing Director Philip Soukop, Senior Brand Manager Andrea Bantleon and Brand Manager Gaudenz Stricker.

Heye, Munich’s team comprised Helmut Huschka, Daniel Hormes, Stefan Ellenberger, Sebastian Hackelsperger, Kevin Thoma (all creation), Ulrike Münchenberg and Marie Hesel in consultancy, Stefanie Daub in planning and FFF producer Cordula Schrenk.

GAP Films, under the direction of Matthias Zentner, also recently shot a film for Licor 43, Spain. The film presents Flamenco dancers, whose dance illustrates the special blend of ‘Licor 43’ with the help of an elaborated 3D animation.

The FJR agency developed the film, which was shot in Barcelona. Velvet Mediendesign took care of the post production.