Helliventures : in a duel against a downhill professional, graffiti artist and Mr. Switzerland showdown for SWISSCOM Xtra subscription

The new SWISSCOM campaign by HelliVentures Filmproduktion turned out to be quite the action-packed endeavour, commissioned by Jung von Matt / Limmat (Director: Kronck). The video focuses on the unbeatable advantages of the SWISSCOM Xtra-Subscription service.

The four spots sees four young people (all of which are professionals in their particular field) challenging Swisscom to a duel for the Swisscom Xtreme Showdowns:

'Downhill' showdown. Downhill expert Nick Beer claims that he is capable of cycling down a huge water slide with his bike faster than you can upload a video clip to the net with Swisscom Xtra.

'Rosy One' showdown. Graffiti artist Rosy One claims that she can spray the whole area of a large canvas within one hour – a hundred percent! Which is more than the percentage of mobile area coverage of Swisscom (99%).

'Mr. Switzerland' showdown. Luca Ruch, the current Mister Switzerland claims that he can manage to obtain four phone numbers from four different women in Zurich within four minutes. More than the number of Swisscom mobile clients in the same space.

'Freerider' showdown. Free ski expert Elias Ambühl attempts to perform four twisted somersaults before one can manage to load the pictures of his stunts on a mobile device.

The stage of the Swisscom Xtreme Showdowns was home to the www.swisscom.ch/showdowns micro site. Click on the link to watch exciting showdowns, comment on them and guess the winner up front. If you enter the correct answer, you will be in with a chance of winning one of five mobile phones.

In addition, to this, you can challenge Swisscom with your own exceptional idea. The comments for the showdowns are an interesting way for the community to exchange their ideas and views and make themselves heard in the community with funny one-liners.