NEW : HelliVentures, film production, Munich; Challenge the Fast Lane with SONY ERICSSON - 3 action-packed spots on GoSee !

GoSee is pleased to welcome HelliVentures, Europe’s sports, nature and adventure film production company specialist.

For over 15 years they have been producing world famous commercial spots and award-winning documentaries. They have produced successful spots for brands including SONY ERICSSON, MASTERCARD, KELLOGG´S, KARSTADT, MILKA, ING-DiBa, NIVEA, SAMSUNG, SWATCH, NESTLÉ, GILLETTE and COLGATE/PALMOLIVE firmly placing them on the national and international advertising film market.

Lest we forget their legendary wake-up call with breakfast and water sport activities during the advertising film festival in Cannes.

SONY ERICSSON picked HelliVentures for their ‘Challenge the Fast Lane’ internet campaign production. The film follows a skateboard chasing down lively streets in the city and along the coastline. Equipped with an unusual type of helmet, the skaters test if they can rely on the display of their XPERIA smart phones to show them the way.

The concept was developed in close collaboration with director duo Jessica Benzing and Max Gerlach alias KRONCK, HelliVentures and McCann Munich. One thing was clear: the utmost value was to be placed on authenticity and liveliness.

The shoot took place in Tenerife. The island provided ideal locations for the various shoots, as the film goes to show. The spot was primarily shot with a Canon 5 D and a Canon 7 D, as well as a RED.