Orlando Bloom is the authentic testimonial for the BOSS Orange Man fragrance campaign by director Jonas Akerlund

BOSS Orange Fragrances introduces the male equivalent to BOSS Orange Woman - the new signature scent BOSS Orange Man, which hit sores in mid-March 2011. In the future, Orlando Bloom will be embodying the BOSS Orange way of life, joining Sienna Miller:

“I had no trouble identifying with the easy going and spontaneous spirit behind BOSS Orange. The idea underlying the new campaign appeals to me and I am looking forward to presenting the new fragrance.”

The actor is currently working on a handful of productions: ‘Main Street’ featuring Colin Firth, ‘The Good Doctor’ and the 3D version of ‘The three Musketeers’.

The idea to produce a TV spot that would offer the audience a look behind the scenes came from director Jonas Akerlund. The spot and the ad motifs, photographed by Steven Klein, see the smart Brit actor playing himself. Swedish rock combo ‘The Hives’ delivered the soundtrack to the campaign.