Photographer Cass Bird sets People on Fire.... 'Stunt' - the adrenaline-charged 'We are Animals' campaign by WRANGLER - spot plus making-of on GoSee

For her aggressive shoot, photographer Cass Bird made use of real stunt crews from Hollywood in the production of the denim brand’s S/S collection. The creative masterminds behind the production were Fred & Farid from Paris. The adverts will be promoted across Europe.

The campaign was officially launched on the 9th of March at the Mayfair Air Gallery in London. It is the third collaboration following FLARE (2009) and RED (2010) between Wrangler and the Parisian creative assembly.

The shoot took place at Paramount Studios in Los Angeles and both the spot and making of are, of course, available for your viewing pleasure here on GoSee.