The A PRIORI Autumn / Winter 2012 campaign featuring top model Dewi Driegen - spot and campaign by Fashion Communications

The APRIORI model was photographed against the backdrop of a modern and abstract architecture for the last two seasons. Creative director Nick Larret thought of a new approach for the A/W campaign 2012: the APRIORI girl stands in the foreground and as confident as she is, she is not at all distracted by the men, who surround her. The 'prop' – men's only purpose is to complete the scenery with their pleasant presence.

The supervising agency FASHION COMMUNICATIONS developed the new look for APRIORI. Photographer Mikael Schulz photographed the new campaign in the Munich studio. Model Dewi DRIEGEN c/o GoSee member MUNICH MODELS was styled by Kathrin Seidel. The smart styling for the extras was in the hands of Luna Walther. Steffen ZOLL c/o GoSee member BLOSSOM was in charge of the hair & make-up. Nick Larret was the creative director for the production.

You can take a look at the campaign and making-of-spot here on GoSee.