Your Man Reminder - drastic measures in the fight against breast cancer. Rethink Breast Cancer hits back. The app's spot

The 'Your Man Reminder' app provides us with that little TLC (Touch.Look.Check) for the early recognition of changes in the breast. The Canadian charity organisation Rethink and the creative agency John St. released the free app that urges women not to lose sight of their breasts and take matters into their own hands. Because breast cancer always was and still is – really shit.

After 'Save the Boobs' in 2009, the spot introduces all kinds of dudes to the picture that women might fancy, such as Anthony who has – admittedly – larger breasts than all the women in the GoSee office or Christian, shy and sweet like the guy of your dreams. Nothing remains untouched when trying to make women choose the right path – treat yourself to some TLC.

As soon as you made your decision, the app reminds you on a regular basis to, well, you know . . . There are funny extras included in the app.

“Young women are busy and often need a reminder to show their breasts some TLC” so MJ DeCoteau, Executive Director, Rethink Breast Cancer. “Being aware of what your breasts regularly look and feel like is the key to early detection and what better way to remind you to check yourself than a friendly nudge from a hot guy.” More great Rethink spots can be found here.

John St. was recently nominated for Strategy's 2011 agency of the year and digital agency of the year. More information on the agency is available on the website: www.johnst.com.


www.rethinkbreastcancer.com