IdN Magazine : Designers of the retail revolution or the art of interior seduction

All of us have our favourite places to shop, eat, drink or just chill out … but how many of us have actually given much thought as to why these places magically draw us in?

“The feel good factor” in a room is one of the most important criteria and it defines the location’s degree of attraction. This difficult-to-define aspect means hard work and a ton of inspiration from the people that come up with them – retail designers.

Retail design combines architecture with interior design, with a regard for graphic design, ergonomics, decoration and last but not least, advertising. IdN present eight top names from this exciting industry, all of them experts when it comes down to providing the big brands with a body (retail design) and soul (visual identity) : Karim Rashid / 2x4, Inc. / BVD / Dizel&Sate / Formavision / JJMarshall Associates Ltd / Kashiwa Sato / Re-public / Stockholm Design Lab.

The Illustrative are now also responsible for the distribution of IdN international graphics magazine in Germany. Further info, where you can buy a copy, and how to subscribe to this exciting mag can be found at:
www.Illustrative.de.