Achim Lippoth : hits the beach for the MARS, SNICKERS and BOUNTY campaign shoot, ADD shoot in Locarno and Marcel Odenbach portrait for WALLPAPER

Lounging on the beach and slurping ice cream. To many, this is the true meaning of summer. Achim Lippoth was inspired by this vision when he produced the new ice cream campaign for MARS, SNICKERS and BOUNTY – on the beach and the boardwalk, with skateboard and swimsuit, in line with the American family company’s motto: Work Rest Play.

Katie Holmes was in charge of the styling, Sandra Lovi took care of the hair & make-up, supervised by the CLM BBDO agency with AD Marc Forgan.

Achim photographed Italian fashion brand ADD’s ad campaign at Locarno, the popular summer holiday destination on the Lago Maggiore coast. Mauro Zorba took care of the hair & make-up and the supervising agency was Comei & Co with AD Yossi Cohen.

Achim portrayed successful German video artist and Professor at the Düsseldorf Kunst-Akademie Marcel Odenback (*1953 in Cologne) for the current issue of WALLPAPER, whose works are exhibited at the New York MOMA.