Felix Wirth : curtains up for CINQUE. Image campaign shoot, look book and stills catalogue in derelict theatre

The location of the new CINQUE Autumn/Winter image campaign out to be a quite peculiar and unique one: an old theatre, later converted into a cinema, derelict for 30 years.

It served as a location for large parts of the recent feature film 'HOTEL LUX' by Leander Haußmann, featuring Bully Herbig and Jürgen Vogel.

Lots of technical effort, external electricity supply and a total of 40KW light power ensured that Felix Wirth and his STUDIO SIEBEN team could conjure a magical atmosphere in the old space. Even an external high performance heating device was brought on set to make sure that models, clients and the whole team would not freeze at temperatures of just seven degrees inside. The warm atmosphere translated to the pictures alright; take a look!

Over the course of three days, the image campaign, look book and an elaborate stills catalogue were produced.