K Stiegemeyer : A Part of Italy - the LAMBORGHINI science fiction city in CGI and chic chic editorial in MAXI

Everyone knows that LAMBORGHINI is a part of Italy. But it has rarely been made this apparent: Jürgen BERDEROW photographed images for the traditional brand, which were then manipulated using CGI to represent a science fiction world. The ‘A Part of Italy’ series describes the roots of the sports car and the subtitle clarifies that every single car is produced in Sant'Agata Bolognese.

The supervising agency was Philipp & Keuntje with CD Diether Kerner and AD Kalo Yanew.

Ben LAMBERTY shot the new Chic de la Chic of women’s and men’s wear for MAXI. GREGOR Makris c/o BIGOUDI, ANNE Krarup c/o BLOSSOM and Patrick Gorra collectively ensured that the hair and make-up was absolutely perfect.

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