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Kelly Kellerhoff : woolies for PRINGLE OF SCOTLAND, EVONIK Industries protects Cologne's Dom cathederal
Despite the snow chaos of the century and extreme conditions in Scotland, Andreas HEMPEL managed to capture scenic atmospheres for Fischer Appelt Furore Berlin and Scottish knitwear manufacturer PRINGE OF SCOTLAND. James Cruishank took care of the art direction.
Founded in 1815, the traditional Scottish company is one of the oldest providers of luxury goods in the world and has been the official supplier to the British royalty for 40 years.
The specially trimmed and shorn sheep embody the company’s knitwear fashion made from high-quality natural wool. The ads will be featured in English fashion magazines before being used in Pringle branches worldwide.
Andreas HEMPEL captured Cologne’s Dom cathedral in a futuristic style, complete with a FULL CGI environment. The worldwide campaign addresses the long-term protection of buildings against weather and environmental influences by means of a special frontage coating by EVONIK Industries.
The motifs will be published as traditional adverts, city lights, mega banners and coloramas as well as snow globes. The supervising agency was XEO Düsseldorf with AD Jana Korf. Marcus Weiss took care of the post-production.
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