René Staud Photography : BRIDGESTONE spring 2010 campaign, summer portfolios, MERCEDES SPORT catalogue shoot

BRIDGESTONE tyres booked René Staud and his team for their seventh commercial production for the company.

The latest Potenza, Turanza and Ecopia models and their individual properties were photographed in combination with a sports car, a limousine and an electric car. The shots for the ‘real but not real’ concept were realised at the Comer Lake, in Valencia, in Tuscany and in Frankfurt.

René Staud Photography have released their latest works in a Summer Portfolio 2010 here on GoSee. Special highlights include the productions with VW PHAETON (worldwide press launch), MAYBACH model care (catalogue), SLS AMG (editorial), the ASTON MARTIN RAPIDE (lifestyle editorial), MERCEDES SPORT (catalogue) and the FORD FOCUS (press).

The possibilities of picture creation through CGI technologies were equally pursued, several results of which can be viewed. New work can also be viewed in the GoSee Portfolio.

Products and communication based on the new E-Class models were premiered under the MERCEDES SPORT label at the Genf Auto Show in March. D‘art agency, Stuttgart headed the production as the lead agency for brand development and communication. The concept was developed and photographed in cooperation with René Staud Photography in Leonberg.