Tom Nagy : 'Our sign is a promise' -new SWISS campaign claim, striking images for the ZURICH campaign, HSBC Private Bank and a trip to the Italian coast

Fascinated by the clear-cut aesthetic of SWISS aeroplanes, Tom Nagy and his Team photographed 20 campaign motifs, which are being used in almost all imaginable types of media.

Swiss launched a new campaign to further strengthen the position and the presence as an airline in Switzerland. The new claim - 'Our sign is a promise' - summarises the service and quality promise of the Swiss airline.

“We enjoyed an incredible degree of freedom at Zurich airport. Aeroplanes were provided and moved around for the shoot, we disposed of countless baggage trolleys and we were also allowed to work on the runway during air traffic.”

A 'Boy's Dream!' thanks to the Swiss and the air security forces who showed great flexibility and a fantastic willingness to support the production. Big thanks to AD Swen Morath and CD Tim Hoppin for creation by Publicis and to Melymel and their perfect preparation and supervision of the shoot.

Three additional motifs for the running campaign were produced in Texas, Switzerland and Viareggio.

Further motifs for HSBC Private Bank were shot in Scotland, Rio and London. Tom also photographed an editorial series for WIRED in Berlin, soon to be featured here on GoSee.

Fancy some more eye candy? The Italian coast was home to a production of a freelance picture series in Viareggio, which we have also attached. The sea town located in North-Western Tuscany, touching the Tyrrhenian Sea is the home of marble workmanship, pottery and shipbuilding.

Viareggio’s transition to a seaside resort began in the 19th century, when Napoleon's sister Paolina Borghese had a mansion erected in 1822, where she spent the winter of her life. This was followed by the construction of several bathhouses and even more summer homes, following Paolina's example.