Achim Lippoth : 80 years of SERAFINI SCHUHE campaign, ANNE KURRIS Collection and ADD advertising campaign

80 years of SERAFINI SCHUHE – a reason to celebrate. And what better way to do so than with a new campaign by ACHIM LIPPOTH : “Serafini Shoes are truly Handmade”.

The Serafini success story began as early as 1885, when the first Serafini shop opened up in Arezzo, Tuscany, already famous for its high quality leather goods back then.

In 1932, they changed their direction and began their journey into the world of high-end, handmade footwear. In the 1990s, one of the last major changes happened – Fabrizio Serafini, CEO and designer, entered the family business and brought a sneaker collection with him.

Achim photographed the current fashion campaign by graphic designer ANNE KURRIS, with a focus on florals. Thanks to lots of print, even more colours and natural textiles, the collection is an ode to optimism.

Lippoth also produced the advertising campaign for Italian jacket label ADD. The campaign motifs make us long for the summer and sun. Here is a small preview of spring, which will hopefully be arriving soon. (www.adddown.it).