alphadog : ING DiBa - new commercial campaign with typographical key visual

Alphadog shot the new ING DiBa commercial campaign in collaboration with the Freunde des Hauses agency.

The focus was to capture the emotional ‘DiBa Gefühl’ feeling in a typographical key visual. The lettering was briefed to be three dimensional and transparent and to harmoniously blend into the environment, creating an interactive element.

To create a sense of closeness with the consumer, the campaign consciously departed from a typical commercial look and opted for an editorial look.

Alphadog’s 3D generated font is the central element of the advert, running across all variations, a small part of which is presented here. Tanja Braune headed the art buying.