Image Refinery : Passion for MERCEDES - commercial vehicles "True Love" calendar

"True Love" is the theme of the high quality b/w 2009 MERCEDES commercial vehicles calendar. Photographer Gerd George travelled the world to realize the original locations for the trucker campaign.

IMAGEREFINERY were in charge of the entire post production. Lots of care was put into communicating the men’s passion in the photographs, in a slightly “painterly” world. The creative aspect was in the hands of BBDO Stuttgart with art director Anabel Kunitzky.

Six of the black and white photographs which depict what true passion looks like – from Motocross to Rockabilly, are presented here at GoSee.