Imagerefinery : liquid solutions in CGI for KARLSBERG BEER for web, packaging and blow-ups

Following the success of the Gerolsteiner packshot images, IMAGEREFINERY took on another batch of CGI liquid solutions. This time round the project was for KARLSBERG beer, with the HDW agency.

IMAGEREFINERY generated almost the entire product range in CGI. First, the individual packshots, including the individual condensations for each type (which were, as usual, placed in the hands of the still life food stylists), were entirely constructed in 3D. The labels were still being worked on during the CGI process; which would have been unthinkable during a classic shoot.

Visuals that powerfully embodied the freshness of the product were required especially for the repackaging of the 6 and 8 packs.

The complete backgrounds were also realised in 3D. Different water splashes encompass the shapes of the bottle, which each vary slightly, yet a consistent look is kept throughout.

In the final post, IMAGEREFINERY completed the motifs and CGI as ready to print masters, which were directly passed onto the cardboard packaging production. In addition to this, complete product images were realised for various advertising forms, including online, packaging and blow-ups.