Piqture : E-KLASSE & E-KLASSE COUPÉ launches, dramatic look for AUDI, CGI x-ray effect for MERCEDES BENZ

CD Peter Harasim and AD Michael Zimmermann c/o Jung von Matt/ Elbe were commissioned by MERCEDES-BENZ to realize one of this year’s most important launches: the new E-CLASS. The catalogue motifs were photographed by GoSee member Holger Wild, the post production was carried out by PIQTURE.

The new E-CLASS COUPÉ is definitely one of this year’s most elegant launches. The catalogue concept was thought up by CD Andreas Ottensmeier and AD Roman Mitterer von JvM/ Elbe, Nico Weymann photographed the motifs in and around Barcelona. GoSee presents the first free motifs from the brochure, the catalogue motifs will follow soon.

Frank Kayser realized dramatic shots for AUDI’s new R8 V10 - Emma Peel says hello. PIQTURE took over the look development and post production of the elaborate production, which was photographed in Tarragona, Spain.

DraftFCB assigned PIQTURE with the CGI for the new CAMEL campaign. The backgrounds were photographed by HIEPLER BRUNIER, all Camel packages were entirely created virtually. The project was supervised by CD Alexander Gutt and AD Katrin Flügel.

The MERCEDES-BENZ Sprinter and Vito models have each of their parts checked in great detail – the LLR agency, with AD Markus Kremer, wanted to visually highlight this, by developing elaborate ad motifs. PIQTURE realized a special “x-ray” look to go with them, using CGI.