Add Pictures: let the millions commence for TELEKOM and spots for APOLLO-OPTIK, LOKALISTEN.de, as well as PRO7

German TELEKOM’s ‘Millionen fangen an’ (let the millions commence) campaign was launched in autumn 2009. The motto made for an exciting campaign within an original, yet real miniature landscape.

The photographs were realised at various locations all over Germany, which had the Add Pictures production team facing an array of challenges. In order to achieve the unusual perspectives, the occasion called for climbing up to 35 meters, regardless of wind or weather conditions. Following the first eight successful flights, Add Pictures producer Tobias Seifert wasn’t the only one to be pleased with the “high-flying” project.

Photographer Christian SCHMIDT c/o CLAUDIA BITZER was responsible for the execution, collaborating with creative director Zoran Drobina and consultant Wiebke Burmeister (both c/o Philipp & Keuntje agency Hamburg), and last but not least, stylist Cordula Schill.

There is also some news from the film department. A new advert was produced for online network www.lokalisten.de, for the Lokalisten Media GmbH and under the direction of Horst Czenskowski. Two new APOLLO OPTIK adverts were produced for Scholz & Friends. Add Pictures production received celebrity support from Daniel Aminati for the filming of the “Pro7 Web and TV stick”. Watch all ADD PICTURES spots at GoSee FILM.