Claas Cropp Creative Prod : campaigns for APPLE iPad, JOOP!, S.OLIVER, PERSOL, ZURICH, ERGO, ING-DIBA, MERCEDES-BENZ calendar, editorials for GRAZIA, MYSELF, GQ STYLE, KURV, Adoro cover for UNIVERSAL MUSIC...

Back last December, a shoot was organised for APPLE’s incredibly successful new product; the iPad. The aim was to appeal to various European markets.

A total of 35 models of various ethnicities were cast on the street and through live video auditions. Jason Nocito then spent two days photographing the individual icons for the iPad ads at chilly locations.

The agency was TBWA/MediaArtsLab from San Francisco, Avena Gallagher headed the styling, JOCHEN Pahs c/o BIGOUDI fixed the hair, ANNE Krarup c/o BLOSSOM applied the make-up and Alexander Kunz designed the set.

At the beginning of May, Glen Luchford shot the JOOP! Autumn/Winter 2010 campaign at the Schloßhotel in Grunewald, Berlin. In cooperation with Made in Germany, Claas Cropp Team took care of the location scouting, preparation and production on set. Stylist Beat Bollinger, hairstylist Laurent Phillipon, make-up artist Karim Rahmen and set designer Tom Bewermeier joined them on set.

Markus Jans shot the AIGNER Autumn/Winter 2010 campaign in Tim Raues ‘Ma’ Restaurant. THORSTEN Weiss c/o BLOSSOM perfected the hair and make-up and ISABELLE Thiery c/o BIGOUDI mastered the styling.

Carlos Serrao was commissioned by Cutwater/SF to photograph artists Sean Cordeiro & Claire Healy in Berlin and the surrounding areas for the ‘A Work of PERSOL’ campaign.

Joachim BALDAUF c/o GoSee Member SHOTVIEW photographed images for the current S.OLIVER Christmas brochure at Spreegraphen Studio, Berlin. Claudia Hofmann was in charge of styling, Christian Eberhard fixed the hair, Max Delorme applied the make-up and Tom Bewermeier designed the set.

Location scouting, live casting and shoots for the international ZURICH insurance campaign were spread across several weeks. Fergus PADEL c/o K STIEGEMEYER photographed a total of 14 motifs in 5 blocks of shoots, in Berlin, the surrounding area and Tarifa/Sapin.

AD Bruce Roberts and CD Tim Hoppin, as well as brand director Candido Righetto represented the Publicis Zurich agency. Also involved: stylist Wibke Deertz, hair and make-up artist TROY Dabski c/o BIGOUDI and GABRIELLE c/o BASICS, as well as set designer Alexander Kunz. We have attached some initial images, with more to follow in the next GoSee newsletter.

The latest ERGO campaign was realised with photographer Venetia Dearden in Berlin, partly alongside the TV spot shoot. The Claas Cropp Team took care of the location scouting, some of the live casting and managed the production of the print images. The team also included stylist Mel Charnock, hair and make-up artist Henriette Höft c/o BLOSSOM and set designer Alexander Kunz.

Celebrity portrait photographer Martin Schoeller was chosen to follow on from Jim Rakete and photograph this year's MERCEDES-BENZ truck calendar. A huge lighting tent was set up in a former warehouse to capture the full range of trucks. The models were mainly street cast and this time the theme was father/son and mother/daughter. RAFAEL Wodinski and DERYA Issever were in charge of prop styling, meanwhile WIEBKE Olschewski perfected the hair and make-up, all c/o GoSee Member BASICS.

In keeping with the complete re-launch of their public image, ING-DIBA commissioned two photographers; Jo JANKOWSKI and Fergus PADEL, both c/o K STIEGEMEYER, for a shoot spanning several weeks to capture 40 motifs, in Berlin, Frankfurt and on the German North Sea coast.

Two teams had to work simultaneously, sometimes at the same time as a TV spot shoot, so as to manage the vast array of images in the given amount of time. The location scouting and live casting were just as elaborate. Wibke Deertz and Stephanie Franzius took care of the styling, meanwhile TROY Dabski c/o BIGOUDI and GABRIELLE c/o BASICS perfected the hair and make-up and Peter Klare c/o BASICS arranged the set design. We have attached several images by Jo, Fergus’ work will follow in the next newsletter.

In June, Fergus PADEL also realised a MUSTANG shoot in Berlin, with the help of Claas Cropp Team’s location scouting, live casting and production. This time round CHRISTIAN Stemmler c/o BIGOUDI made the styling decisions and GABRIELLE c/o BASICS and TOM Kroboth c/o BIGOUDI perfected the hair and make-up.

In February, a shoot was realised to capture three motifs for the MERCEDES-BENZ Viano with Uwe Düttmann. Hair & make-up artist Agnesha Kollien joined stylist Jaqueline Ziesmer on set.

Following a European wide series of location scouting, the team joined HIEPLER, BRUNIER on a shoot in Lanzarote, to photograph the local Salinas de Janubio for SIEMENS.

Peter FUNCH c/o GoSee Member EMEIS DEUBEL was supported by the Claas Cropp Team on his shoot for ARIEL / P&G. SASCHA Gaugel c/o GoSee Member NINA KLEIN carried out the styling, WIEBKE Olschewski and LISA Zeitler c/o BASICS made sure the hair and make-up looked great.

Another shoot was organised for Jo JANKOWSKI, who was this time commissioned by DEUTSCHEN VERKEHRSSICHERHEITSRAT E.V. (DVR) (German road safety union). The location was a hospital in Berlin and the images promote the importance of road safety. The casting took place in New York. Stephanie Franzius was once again the stylist of choice.

Additional advertising productions that took place back in December 2009, include CBY fashion with Martin Mai, as well as the CHAQWA Coca Cola brand with Gerhard Linnekogel.

A production was organised in the Berlin area for REWE GROUP and photographer Michael NAGER c/o EMEIS DEUBEL. The team also comprised stylist Doreen Regel c/o BLOSSOM and hair and make-up artist Nathalie Gros.

Olaf HEINE c/o GoSee Member ANJA WIROTH was supported on a shoot for SONY Bravia televisions, as was Joerg Reichardt on his O2 shoot.

Kajetan Kandler photographed Thomas Willemeit, the co-founder of the Graft Architects office for client APOLLINARIS and Ben Wolf was commissioned by UNIVERSAL MUSIC to photograph Adoro’s press images and album cover.

A shoot for ENGELHORN with Frederik CLEMENT c/o GoSee Member GUNDA PATZKE PHOTOGRAPHERS was organised in Stockholm and the surrounding area, with the local help of Röster AB.

Various motifs were also shot across Germany for the well established BILD / BamS campaign with Mathias BOTHOR c/o GUNDA PATZKE PHOTOGRAPHERS and a multi day shoot was realised in Berlin for Dutch retail chain BIJENKORF and photographer Jolijn Snijders.

Several editorial productions were also on the agenda, including a shoot for GQ and GQ STYLE with Roxanne Lowit and Stefan Heinrichs, two shoots with LEO KRUMBACHER for GRAZIA and MYSELF, and Marcus PUMMER c/o ANDREA HEBERGER was supported on his KURV shoot.

The second half of 2010’s productions will follow in the next GoSee newsletter at the start of the coming year…